The SaaS Venture
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The SaaS Venture
A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, los...
最新集數
50 集
50: Engagement In Your Sales Funnel
Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales...
49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT
Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even fo...
48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG
Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in...
47: We Doubled in 2023
I take a look back at 2023 for Leadferno and share some of our numbers. We doubled our MRR over 2023, but I still feel we left a lot on the table. I a...
46: 3 Years to Version 1?
Another solo episode with Aaron. I talk about the features we've recently built for Leadferno. It's been 3 years since we broke code (over 2 years to...
45: Growth Plateau
A bit of a change, it's a solo episode with just Aaron. I update a recent growth plateau for Leadferno. Churn is up some, leads and new accounts are d...
44: Catch-up, Mustard, & Summer
Darren and Aaron catch-up on the last few months of business. Darren shares a new product and pricing ... and get's some "spicy" feedback on it.
43: User Feedback
Darren and Aaron discuss the benefits of user feedback. Do you know how your SaaS customers and users really feel? Ways to capture it, when to capture...
42: Off & Running
2023 is off to a fast start. Aaron and Darren catch up on what's happened to start the new year. New features, growth, marketing, demo challenges, and...
41: 2022 In Review
A look back on 2022 and what took place for Leadferno and Whitespark. Features, sales, wins, challenges, hires, mistakes, and more are shared. We also...
40: The Power of Momentum
Momentum is often cited as core to a company's growth. Aaron and Darren talk about at the power of momentum, when you have it, when you need to make i...
39: Positioning - "Why Choose You?"
A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darre...
38: The Burn of Churn
We last talked churn in June 2019 on Ep. 8: https://www.thesaasventure.com/episodes/08-churn-figuring-it-out-and-fighting-it
37: SaaS Marketing in 2022 - Part 2
Part 2 on what Leadferno and Whitespark are doing for marketing in 2022. Aaron talks about exploring paid search, co-webinars and hiring a service for...
36: SaaS Marketing in 2022 - Part 1
Darren and Aaron talk about the SaaS marketing strategies for Whitespark and Leadferno in 2022. We covered marketing your SaaS features, podcast inter...
35: Mining For Growth Opportunities
Looking internally at your data, customer behavior and more can surface growth opportunities for your SaaS. Aaron and Darren discuss how to find these...
34: All Aboard User Onboarding
User onboarding in SaaS is a critical part of the user experience. Aaron and Darren look at the process of guiding new users to find value with your s...
33: What To Do In 2022
A look ahead at what 2022 holds for Whitespark and Leadferno. Aaron and Darren lay out their hopes and wished for what they can build, accomplish, mar...
31: SaaS Is A Marathon, Not A Sprint
FULL SHOW NOTES
[INTRO music]
0:00:11.4 Aaron Weiche: Episode 31, SaaS is a marathon, not a sprint.
0:00:16.2 INTRO: Welcome to the...
29: Prioritize or Die
FULL SHOW NOTES
[INTRO music]
0:00:10.5 Aaron Weiche: Episode 29, Prioritize or Die.
0:00:16.2 Intro: Welcome to the SaaS Venture Po...
28: Vision and Mission
FULL EPISODE NOTES:
0:00:12.1 Aaron Weiche: Episode 28: Vision and Mission.
0:00:16.0 [INTRO]: Welcome to the SaaS Venture podcast, sharin...
27: Plan the work, work the plan
FULL SHOW NOTES
[INTRO music]
0:00:12.0 Aaron: Episode 27: Plan the work, work the plan.
0:00:16.2 INTRO: Welcome to the SaaS Ventur...
26: A Big Change
FULL SHOW NOTES
[INTRO music]
0:00:12.2 Aaron Weiche: Episode 26, A Big Change.
0:00:16.0 S?: Welcome to the SaaS Venture podcast, s...
25: OK, 2020
[INTRO music]
0:00:11.4 Aaron Weiche: Episode 25. Okay 2020.
0:00:16.2 Intro: Welcome to the SaaS Venture podcast. Sharing the adventure o...
24: Raising Prices
FULL SHOW NOTES
[INTRO music]
00:12 Aaron Weiche: Episode 24: Raising prices.
00:16 INTRO: Welcome to the SaaS Venture podcast. Shar...
23: Course Correcting
FULL SHOW NOTES:
[INTRO music]
00:12 Aaron Weiche: Episode 23, Course Correcting.
00:16 INTRO SPEAKER: Welcome to the SaaS Venture p...
22: SaaS Pricing - Is The Price Right?
Links from this episode:
FULL SHOW NOTES:
[music]
00:10 Aaron Weiche: Episode 22, SaaS pricing. Is the price right?
00:16 [IN...
21: Frameworks
Full episode show notes:
[INTRO music]
00:13 Aaron Weiche: Episode 21, Frameworks.
00:16 INTRO: Welcome to the SaaS Venture podcast,...
20: Big Launches & Big Challenges
FULL SHOW NOTES:
[INTRO music]
00:10 Aaron Weiche: Episode 20, Big Launches and Big Challenges.
00:16 Intro: Welcome to the SaaS Ven...
19: Navigating The Unknown
FULL SHOW NOTES
[ INTRO music]
00:10 Aaron Weiche: Episode 19. Navigating the Unknown.
00:16 Intro: Welcome to the SaaS Venture podc...
18: Selling GatherUp - Part 3, The Transition
FULL SHOW NOTES
00:00 Aaron Weiche: Hey everyone, this next episode was recorded on March 5th, 2020, so ahead of COVID-19 and everything we are...
17: Selling GatherUp - Part 2, The Process
Helpful links from the episode:
FULL SHOW NOTES:
[INTRO music]
00:10 Aaron Weiche: Episode 17, Selling GatherUp - part two, t...
16: Selling GatherUp - Part 1, The Why
Helpful links from the episode:
FULL SHOW NOTES
[ INTRO music]
00:09 Aaron Weiche: Episode 16: Selling GatherUp - Part 1, The Why.
15: A Recap of 2019 and Looking Forward to 2020
FULL SHOW NOTES
[music]
00:08 Aaron Weiche: Episode 15, a big recap of 2019 and looking forward to 2020.
00:16 INTRO: Welcome to the...
14: Working On & Working In The Business
Helpful links from the episode:
FULL SHOW NOTES
[intro music]
00:10 Aaron Weiche: Episode 14, working on and working in the b...
13: Running A Great Sales Demo
Helpful links from the episode:
FULL SHOW NOTES:
[intro music]
00:02 Aaron Weiche: Episode 13: Running a Great Sales Demo.
12: Building Process in the Process
Helpful links from the episode:
FULL SHOW NOTES
[intro music]
00:11 Aaron Weiche: Episode 12: Building Process in the...
11: Marketing Your Bootrapped SaaS
Helpful links from the episode:
FULL SHOW NOTES:
[Intro music]
00:11 Aaron Weiche: Episode 11, Marketing your bootstrapped SaaS.